Emerging technology, stagnating incomes, the rise of millennials, and other factors, are driving a fundamental shift in how workers in the U.S. find and earn income. Instead of sticking with one company for a decades-long, full-time career, we continue to see people across the workforce turn to online freelance platforms to find contract-based “gigs.”

For small business owners, this represents a tremendous opportunity to quickly access a broad pool of talent without the limitations of other expenses like insurance and perks. But it's important to realize that on-demand work isn't right for every task or for every business.

Before you dive into the deep end of the on-demand marketplace, here are five things to consider:


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